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Social & Local engage the IPA and Young Creative Council in helping award winners to get their feet under the table.

Creative Conscience, IPA, Social Value, Social Business Mentoring
Everyone knows that we bang on about the impact our industry could potentially have on changing the world if only it put its mind to it! So, we are thrilled that on July 4th the IPA in association with the Young Creative Council kindly agreed to host an event for Creative Conscience Award winners in the hallowed halls of Grosvenor Square. The event brought together some young inspirational creatives already in adland to talk to winners about the opportunities and pathways into advertising and were able to hear about the passion and capability young talented people have for doing good and pursuing rewarding careers. YCC’s Charlotte Kushi said: It was a great event to be part of, and all the work Creative Concience and the IPA are doing is great. I & the YCC are really passionate about inspiring the next generation so let us know if there’s anything else to get involved with.

Attendees were also impressed and informed:

“I didn’t realise the ad industry was ‘good’ and put on events like this just to help young people out.”

“There are so many more routes into a job than I thought, and it’s ok to be me.”

“I didn’t know much about advertising. It’s quite exciting.” (from a young children’s book illustrator)

“Advertising is so much more diverse than I thought.”

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BITC Applaud Business Model

Social Business, Social Value Agency, Social Entrepreneurs
We recently had occasion to enter our business model for a BITC award – relating to ageing workforce and ageism. As you know this is one of the aspects that we try to address as a social business. Whilst we didn’t win (perhaps some way to go as yet), there is some lovely feedback which I am sharing in the spirit of our collaborations on all things Social.

“Social and Local is an impressive business with a great social mission. The assessors were impressed by the all-encompassing purpose that drives Social and Local to solve societal issues, particularly in areas that the sector is lacking. There is strong business case which is unique to the business. It is clear that Social and Local have very strong leadership from the top, which is necessary for responding to the ageing workforce and ageism. It was clear to the assessors that Social and Local lives and breathes their brand, and have strong engagement with key people both within their sector and beyond. There’s no denying that this business model is innovative and has had a positive impact on the advertising industry. The overall approach the business has taken in its sector is admirable and a beacon to the wider industry. Social and Local’s work is very inspiring, with clear evidence of both high-level impact on government policy and the wider sector, and lower level impact in terms of the individual support given to entrepreneurs.”