Barnardo’s Children’s Services


Way back in 2011, Barnardo’s commissioned us to see how they could better integrate marketing into their sales processes across their 10 regional offices. Our thorough review and proposed new model for them has, over the years, moved them from the position of winning 1 in 4 tenders to today’s 1 in 2.

Breast Cancer UK

Breast Cancer UK brand strategy, Breast Cancer UK brand narrative, Breast Cancer UK brand proposition

Our job has been to refresh the Breast Cancer UK brand and associated messaging, along with a look and feel that would resonate with a younger audience.  

British Red Cross

British Red Cross staff collecting money in buckets

Our award-winning Internal Communications strategy to engage the British Red Cross’ complex workforce of 4,300 employees and 19,600 volunteers took engagement levels to an all time high (81% employees and 86% volunteers). This has delivered organisational success by driving a 19% increase in money raised during British Red Cross Week, showing why it (literally) pays …

Food Standards Agency


Since 2014, we have been working with the Food Standards Agency (FSA) Communications as a blended team to engage consumers via 3rd party influencers. Jointly, we developed a partnership strategy to create ‘active consumers’ who know their rights when it comes to food and how to stay safe.

Food Standards Agency: Here to Help campaign

Social & Local were tasked with developing a food business partnership strategy to effectively share the FSA’s campaign messages, cascade information across large, small and micro businesses and motivate them to act.

Islington Youth Council


Working with Islington’s first ever Youth Council (IYC) was as much about creating a legacy as it was about helping the young people involved to make an impact. In a series of workshops, we developed the mission and vision, campaign identity and engagement strategy based on face to face, street campaigning and social media. We …

Lincoln Castle & Heritage Skills Centre


Our job was to develop a compelling brand strategy and design a strong brand identity for the Castle itself and for its sub-brand, the Heritage Skills Centre.

Met Office

As a world leading player in the delivery of climate science and services, Met Office wanted to develop a core positioning and tone of voice that would increase reach and engagement amongst all stakeholders but particularly with the general public. Ultimately Met Office want to become the number one destination for climate science, guidance and …

National Grid

National Grid needed an internal communications strategy and messaging framework to support the transformation of their in-house Shared Services (e.g. HR, reporting, purchasing and Property). Social & Local started working with them just ahead of relaunching as National Grid Business Services (NGBS).  

NHS portfolio


Tackling challenging projects for the NHS and its family of brands has been a constant over the years – and each challenge has been different and intriguing.  Developing the digital marketing strategy and creative platform to leverage University College Hospital London becoming a world Centre of Excellence to support families of children newly diagnosed with …

Public Health England Drinking in Pregnancy


With high rates of drinking in pregnancy amongst the lower demographics. Our role was to undertake HCP consultation, gather insight from audience research and deliver strategic recommendations about how to frame the alcohol message, channels and who should deliver it.

Shelter Commissioner Engagement


We consulted with teams within the regional hubs to get to the specific barriers that were in the way of achieving the objectives. This provided us with a rich understanding of the status quo against which to undertake qualitative research with the market: Local Authority and CCG Commissioners. The insight gathering enabled us both to …

TATA Consultancy Services

CSR campaign strategy, TATA Consulting

Working alongside both the CSR and Communications team at TCS and seeking a co-creationist approach. We took a long hard look at competitor propositions, young people’s barriers to careers in technology and the core TCS offer. We then translated this into a simple and engaging proposition and creative execution designed to move young people to …

UK Parliament


We were asked to look at how to increase visitor numbers to the Palace of Westminster and how to engage the public with UK Parliament. The work included data analysis and segmentation, audience research and delivery of a new communications proposition and channel plan.

Voluntary Services Overseas


Our role was to create a unique and compelling core idea that could be activated across their own and their partners’ digital channels. This needed to inspire people to donate to the charity and strengthen the charity’s brand affinity amongst key target audiences.

Yorkshire Building Society Group


We undertook a full international review of membership models and a large scale qualitative research programme with target audiences to inform a new membership marketing brand and partnership strategy.