SoLo, with lead creative agency Smarts and client Food Standards Agency, has won its sixth industry award following success at the PRCA DARE awards, where the team scooped the accolade of the night: the Grand Prix Public Sector Award.
The award recognised Speak Up for Allergies which aims to encourage young people to speak to restaurants or takeaways directly about food allergies. Other industry awards that have recognised the campaign include the PR Moment Awards and CIPR Pride.
SoLo founder, Stephanie Drakes said: “We loved working with the brilliant teams at Smarts and FSA on this campaign – which we hope has literally helped save lives by giving young people the confidence to speak up about their allergies when eating out. It’s just brilliant that it’s been recognised so widely for its impact”.