We are the first social business in brand communications. We deliver brand, marketing, Coporate Social Responsibility and Communications strategies for our clients together with stakeholder, partner, employee & commissioner engagement strategy. Everything we offer and do is focussed on delivering social value. Our big ideas are rooted in insight and grounded in experience, and we specialise in making things meaningful and sustainable.
We have key sector experience in Government & Public Sector, NHS, Charitable & Voluntary Organisations and Corporates in the Utilities, Financial and Technology Sectors.
Full audience scoping including Stakeholder, Partner, Employee & Commissioner mapping, segmentation and prioritisation; audience intelligence mining; consultation, workshop development, pen portraits and market research to deliver insight.
Engagement Campaign objective setting – always aligned to organisational or business goals or long term attitudinal or behaviour change.
Communications or campaign proposition and messaging development and associated creative execution; delivery of long and short stories and narratives, and concept testing. Organisation and prioritisation of messages by audience segment and by individual campaign bursts.
Campaign activation planning: High level strategic channel and content planning based on understanding audience sensitivities, interests and channel behaviours. Channel strategy can cover Digital/Social, PR & Events, Face to Face, Partner Channels, Peer to Peer. Additionally, activation plans and activity calendars can be delivered either for client or agency activation.
Measurement & Evaluation: Pre & post communications campaign testing approaches, benchmarking, balanced scorecard, dashboards, consultation, media monitoring, social and digital channel performance.
Associated Creative Services: Development of campaign or toolkit visual and lingual guidelines, Art Direction & Design, Copywriting & Editing, Image & Identity, Photography Guidelines, Illustration, Design of Assets and toolkits, Multi Media Content and infographics.
Training & Knowledge Transfer: We provide numerous training modules in topics such as Engagement Strategy, Stakeholder Mapping, National to Local Marketing,. We are happy to oblige wherever we can for clients requiring tailored approaches.