NHS Projects: Brand Positioning & Digital Marketing Strategies

Our role:

Tackling challenging projects for the NHS and its family of brands has been a constant over the years – and each challenge has been different and intriguing.

Project examples:

Examples of the breadth and depth of our work with the NHS include:

  • Developing the digital marketing strategy and creative platform to leverage University College Hospital London becoming a world Centre of Excellence to support families of children newly diagnosed with Type 1 Diabetes.
  • Commercial value: 12.5% increase in referrals to this service which also won 1st prize in the ‘Best initiative supporting self-care’ category at The Quality Care Awards (2015).
  • Developing the digital marketing strategy and messaging for Nottingham City Care Partnership in engaging young mums in deprived areas of the city in good practice for early years health and wellbeing. Work had direct impact on NCCP winning £45million Big Lottery Fund Grant to implement the programme.
  • Exploring what sits behind parents making A&E the first port of call for children with minor illnesses in Tower Hamlets and developing a robust social marketing and communications strategy to change behaviours.
  • Developing a strong and distinctive brand proposition and creative platform for Harrogate & District Foundation Trust to focus and strengthen their engagement with stakeholders and provide a competitive platform for growth in areas of specialism.

Read another case study:

Barnardo’s Children’s Services
Breast Cancer UK
Islington Youth Council
Lincoln Castle & Heritage Skills Centre
National Grid
NHS Portfolio
Public Health England Drinking in Pregnancy
Shelter Commissioner Engagement
TATA Consultancy Services
The Palace of Westminster
Voluntary Services Overseas Shelter
Yorkshire Building Society Group