Islington Youth Council Co-Created Strategy

The brief:

Islington Borough Council recognised the need to involve young people in what they were doing, get their take on what is working and what needs to be improved, and ensure that young people know where to go for help, support, advice and services.

They decided to create their first ever Youth Council and turned to us for help to develop the mission, vision, campaign identity and engagement strategy for the group.

The approach:

Working with Islington’s first ever Youth Council (IYC) was as much about creating a legacy as it was about helping the young people involved to make an impact. From the outset, we took a co-creation approach, accepting that whilst it would take a little longer, the outcome would be stronger and more meaningful for our young clients.

In a series of workshops, we developed the mission and vision, campaign identity and engagement strategy based on face to face, street campaigning and social media. We integrated skills training and took care to ensure youth councillors had a familiar frame of reference when dealing with subjects outside of their experience.

The biggest challenges these first youth councillors faced was explaining the depth and breadth of their role, and being recognised for their work. To increase their visibility, we sourced branded hoodies, did a photo shoot, co-created posters and Facebook / Twitter accounts with them and ran a survey. Now looking much more like one team, we also co-produced a short video compiled entirely of footage of the youth councillors at work and interviews which conveyed just how busy and responsible these young people are.

The results:

Their work was viewed by hundreds of people within the first few weeks of launch. We think it best to let young people speak for themselves, so take a look:


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