We are the first social business in brand communications. We deliver brand, marketing, Corporate Social Responsibility and Communications strategies for our clients. Our big ideas are rooted in insight and grounded in experience, and we specialise in making things meaningful and sustainable.
Specialising in social value work we cover social marketing, attitudinal change, behaviour change which is audience neutral. We have key sector experience in Government & Public Sector, NHS, Charitable & Voluntary Organisations and Corporates in the Utilities, Financial and Technology Sectors.
Full market scoping including competitor, target audience and stakeholder or partner mapping; market and audience intelligence mining; consultation, workshop development and market research to deliver insight.
Marketing Communications objective setting – always aligned to organisational or business goals or long term attitudinal or behaviour change.
Audience, stakeholder and partner segmentation and prioritisation based on the objectives; audience profiles and pen portraits.
Brand, communications & campaign proposition and messaging development and associated creative execution; delivery of long and short stories and narratives, and concept testing. Organisation and prioritisation of messages by audience segment and by individual campaign bursts.
Campaign activation planning: High level strategic channel and content planning based on understanding audience sensitivities, interests and channel behaviours. Channel strategy can cover Digital/Social, PR & Events, Face to Face, Local Marketing, Partner Channels, Peer to Peer. Additionally, activation plans and activity calendars can be delivered either for client or agency activation.
Measurement & Evaluation: Pre & post campaign testing approaches, benchmarking, balanced scorecard, dashboards, consultation, media monitoring, social and digital channel performance.
Associated Creative Services: Development of brand and campaign visual and lingual guidelines, Art Direction & Design, Copywriting & Editing, Brand Image & Identity, Photography Guidelines, Illustration, Design of Assets and toolkits, Multi Media content and Infographics.
Training & Knowledge Transfer: We provide numerous training modules in topics such as Brand Strategy, Stakeholder Mapping, Creative Process. We are happy to oblige wherever we can for clients requiring tailored approaches.