Protecting the marcomms industry’s greatest asset: our creativity

Brilliant Creative Minds is spearheaded by us (Social & Local CIC), Government Communications Service and Crown Commercial Service. It is mental health and wellbeing campaign for the marcomms industry. Our aim is to eradicate industry practices that diminish people’s creative potential:

  • Agency – long hours culture, inflexible working, fear of job loss
  • Procurement – too many agencies asked to pitch, excessive tender requirements for the budget, focus on price over quality
  • Clients – unrealistic timelines and demands, unwieldy approval processes, lack of awareness of agency pressure points

No one player has full control but together we can tackle the part for which we are responsible, understanding each other better along the way. It’s never been done before. Yet it’s so very do-able. 

We welcome all agencies, clients and procurement teams who’d like to join us in our mission to protect the marcomms industry’s Brilliant Creative Minds. We’re especially interested in examples of the things you’re doing to protect your creative talent, as well as your ideas on how our industry can do things even better.


Please get in touch to join us:


Phone: 07889 874547