Our new brand communications strategy and associated image and identity for TATA Consultancy Services got its first airing earlier this month at Digital Explorers (more at #digitalexplorers) a Nationwide series of events delivered by TCS and My Kinda Future. If not you, who? Challenges young people who often don’t think they’re right for a tech career (girls don’t do tech, you’ve got to be a geek) to understand that tech is going to be right for them. As James one of the event tutors so eloquently said ‘Funnily enough the kind of people that are really needed in the tech industry, are the people with the kind of skills you wouldn’t associate with tech. So, people who are good with other people, have good communication skills, can manage projects – are the skills that are being cried out for in the tech world’- and there’s always the fact that there are 1.1 million tech jobs that need filling by 2020 so it’s a pretty safe bet for a career choice