Delighted to announce that we are now working with the Internal Engagement team at British Red Cross to co-develop an internal engagement strategy to leverage the power of their significant programmes through their 4,000 staff and 20,000 volunteers. This client acquisition evidences further our capability and pulling power as a Social Business when it comes to helping UK Charities to deliver on their internal and external business goals.
Following a competitive pitch, we’ve developed a 3 – 5 year strategic and sustainable communications platform, activation plan and associated identity to support the launch of seven core business services within National Grid.
Supporting a wider culture change programme to leverage great colleague and customer experience, the focus is in demonstrating the value and worth of NGBS in contributing to the success of the business.
Aligning with the NG’s corporate brand proposition ‘Bring Energy to Life’ the brand communications platform we’ve created #TheEnergyInside
leverages the team as helpful and human – responsive, reliable people who help enable the company to fulfill its purpose.
Much still to be done, but meanwhile our client seems pleased…
‘National Grid Shared Services needed re-invigorating to build engagement and enablement within our teams and also build confidence with our colleagues. Our new Business Services identity created with Social & Local has kicked us off to a great start; bringing focus on improving our currently services and building potential for new services to support National Grid in its efficiency challenge.’
Lynsey Kitching, Head of Service Quality & Communication, National Grid
The Award is for the Institute of Internal Communications (IoIC) Central & North Awards 2018 – Most Effective Culture Change Programme, shortlisted for National Grid Business Services #TheEnergyInside