Our new brand communications strategy and associated image and identity for TATA Consultancy Services got its first airing earlier this month at Digital Explorers (more at #digitalexplorers) a Nationwide series of events delivered by TCS and My Kinda Future.
If not you, who? Challenges young people who often don’t think they’re right for a tech career (girls don’t do tech, you’ve got to be a geek) to understand that tech is going to be right for them.
As James one of the event tutors so eloquently said ‘Funnily enough the kind of people that are really needed in the tech industry, are the people with the kind of skills you wouldn’t associate with tech. So, people who are good with other people, have good communication skills, can manage projects – are the skills that are being cried out for in the tech world’- and there’s always the fact that there are 1.1 million tech jobs that need filling by 2020 so it’s a pretty safe bet for a career choice
We are equally interested in delivering Social Value for our corporate clients as we are for delivering commercial success for our Charitable clients. So, our win to deliver a refreshed CSR Communications platform and strategy for IT Services giant TCS has given us yet another opportunity to look at things from the other perspective. Watch this space for the launch of a ground breaking strategy that will blow the socks off those stakeholders driving interest in Technology skills amongst our future generations.
Following a competitive pitch, we’ve developed a 3 – 5 year strategic and sustainable communications platform, activation plan and associated identity to support the launch of seven core business services within National Grid.
Supporting a wider culture change programme to leverage great colleague and customer experience, the focus is in demonstrating the value and worth of NGBS in contributing to the success of the business.
Aligning with the NG’s corporate brand proposition ‘Bring Energy to Life’ the brand communications platform we’ve created #TheEnergyInside
leverages the team as helpful and human – responsive, reliable people who help enable the company to fulfill its purpose.
Much still to be done, but meanwhile our client seems pleased…
‘National Grid Shared Services needed re-invigorating to build engagement and enablement within our teams and also build confidence with our colleagues. Our new Business Services identity created with Social & Local has kicked us off to a great start; bringing focus on improving our currently services and building potential for new services to support National Grid in its efficiency challenge.’
Lynsey Kitching, Head of Service Quality & Communication, National Grid
The Award is for the Institute of Internal Communications (IoIC) Central & North Awards 2018 – Most Effective Culture Change Programme, shortlisted for National Grid Business Services #TheEnergyInside