- People and pets: Husband: Paul Drakes (ex Ogilvy), Sons: Jon Drakes (Fuse, Manning Gotlieb), Harry Drakes (Viseum, Regis), Will Drakes (Cisco), Ollie Drakes (ANZ Melbourne); Grandchildren: Archie Drakes 13, Abigail Drakes 10, Sophie Drakes 8, Lucas Drakes 5, James Paul Drakes 5 months.
- Favourite (communications) campaign: Indian Government: “No Plastic is Fantastic”
- Quote to live by: “Could I just suggest…”
- Something we don’t know about you: I had my wedding reception before my wedding.
Why the Social Life matters: I have always been a morning person. I often wake up with a clear vision about how to solve a client challenge. “Social Life” means that I can hit my desk at 6am to put pen to paper with a clear head unfettered with the interference of a tortuous commute or digital disturbance. I then log in to our video portal to welcome the team to a new day and after a giggle about the state of the nation put our heads down to the tasks ahead. Fridays we try and have a beer o’clock – often discussing the week’s challenges or opportunities arising. At lunch time I take time out to walk my dog, hug a tree or two (yes, it is scientifically proven to be good for you) and visit my husband in his Nursing Home. I look on this as a “field visit”. 20 years of flogging fast moving consumer goods taught me that you can sit at your desk as long as you like, but the data will not give you the full picture and you need to get out there and see and talk to the consumer. So with multiple clients in NHS and Social Care sector, these visits give me unique insight into the good, the bad and the ugly of the system which in turn helps me to inform clients from a people-centred perspective. At 4.00pm you will often find me with a cup of Earl Grey scanning a broad spectrum of newspapers (yes, I still like print) and social networks – my team know to expect various scans of articles that are apposite to what they are doing and thinking about at this point answering the question “What are the people saying about this?” It’s warm, it’s productive and it works for everyone.
#SocialLife #socialbusiness #social&local