- People and pets: David (husband), Alfie the Chihuahua and Keiko the Siamese
- Favourite campaign: I love just about anything Virgin do. Because they have never wavered. They know their values; they know their tone of voice. I love a strong brand strategy! For partnerships, you can’t fault Pride month. The rainbow is sheer brilliance. Stonewall’s matter-of-fact approach is refreshing. Let’s tell it as it is.
- Quote to live by: JFDI!
- Something we don’t know about you: Social & Local isn’t my first business. I’ve always been crazy about animals but, naturally, my mum didn’t want to fund a zoo at home. Taking the ‘it’s too expensive’ limitation on pet numbers literally, I started breeding fancy mice to raise the required cash. At age 9, I had arrangements with two local pet shops and got 30p a mouse. I’d also go around the Saturday market at the end of the day and ask for unsold veg. My little venture was called ‘Bumblebee Enterprise’ and provided for five mice, two guinea pigs, a hamster and a cat! Also… I’m a twin!
- Why the Social Life matters: The Social Life means everyone can work to their strengths. I don’t just mean skills and experience, but also time of day and location. For me that means the peace and quiet of my home office (often accompanied by the sound of my dog gently snoring on the sofa behind me). It means getting up and going straight to work, bypassing the stress of a train commute. It means getting to my Pilates class on time, without worrying about delays home. Healthy body, healthy mind! I also take real joy in knowing that we can all be ourselves. You can’t help ‘bring yourself’ to work when work is your home, with kids, partners, dogs, cats, delivery men and whoever else prone to popping up. There’s no hiding who you are – in a good way. We bring it all to work, and our work benefits from the richness of our lives. But I don’t work in my PJs. I have standards!
https://www.linkedin.com/in/natalierichards/
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