- People and pets: Jon (husband) and a trio of children: Matilda, Florence and Ted
- Favourite (communications) campaign: I’m constantly in awe of the phenomenal success of the parkrun and what it can teach us about behaviour change campaigns. Who would have thought that when 13 people met to run in Bushey Park in 2004 it could lead to a community of 3 million Saturday morning runners (of which I am one, which is also surprising!)? I’m also grateful for the 2008 Magners ‘cider over ice’ campaign which made it socially acceptable to drink cider.
- Quote to live by: Don’t count the days, let everyday count
- Something we don’t know about you: when I was 3 and my mum was due to give birth to my sister, I appeared in a sex education programme about how babies are made, aired in schools nationally for the next decade. I wanted to call my sister Rocheldus, but fortunately my parents saw sense and called her Eleanor.
- Why the Social Life matters: Having now added 3 children to the CV of life, SoLo’s way of working is the difference between being able to work and not for me. I loved agency life, but the realities of 2 hours daily commuting and the cost (financial and emotional) of the childcare I’d need to do this, meant it simply wasn’t an option. The Social Life just makes sense. At SoLo it is not the when or where but the WHAT you do that matters. Talent and dedication (not desk time) rule. This means that whipping up a batch of my son’s favouite pepper and tomato soup at lunch time can be applauded, not scorned. It means that there’s a common understanding of the beauty of the 6am – 7am pre-school run ‘Power Hour’. And it means that there can be honesty about a school assembly, sick child or elderly grandparent in need of a morning visit. At SoLo, being a person, any kind of person, is seen as being a GOOD THING. Not just an inconvenience on the side. And what a liberating thing that is.
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