1. People and pets: My wife Hilary, 3 grown children Dan, Zara & Anna and 5 grandchildren Alma, Heidi, Rose, Max & Robin.
2. Favourite (communications) campaign: Strange to say, one of mine – but I was just the Client – the genius was the late David Abbott who created BT’s “It’s good to talk”. Brilliant because it captured the essence of the brand, a fundamental insight, a big profound idea built on a universal truth and a compelling call to action. Solid evidence proved it worked beyond our wildest expectations, helping to change the culture and behaviour of a nation and the bottom line.
3. Quote to live by: It’s not what happens to you that matters but how you respond – we always have options
4. Something we don’t know about you: I once lived on the Thames for a damp year
5. Why the Social Life Matters: People work best when they achieve a balance in their life that works with their priorities and preferences. Judge on their output not the input.

https://www.linkedin.com/in/adrian-hosford-b04b2212/

#SocialLife #socialbusiness #social&local