Barnardo’s Children’s Services

Social-and-Local-Barnados-Children-Services-case-study

Way back in 2011, Barnardo’s commissioned us to see how they could better integrate marketing into their sales processes across their 10 regional offices. Our thorough review and proposed new model for them has, over the years, moved them from the position of winning 1 in 4 tenders to today’s 1 in 2.

Breast Cancer UK

Breast Cancer UK brand strategy, Breast Cancer UK brand narrative, Breast Cancer UK brand proposition

Our job has been to refresh the Breast Cancer UK brand and associated messaging, along with a look and feel that would resonate with a younger audience.  

Food Standards Agency

Social-and-Local-Food-Standards-Agency-Case-Study

Since 2014, we have been working with the Food Standards Agency (FSA) Communications as a blended team to engage consumers via 3rd party influencers. Jointly, we developed a partnership strategy to create ‘active consumers’ who know their rights when it comes to food and how to stay safe.

IKANO Bank UK

Social-and-Local-IKANO-Bank-UK-Case-Study

We set out to understand IKANO’s culture, heritage, values and beliefs, and those of competitive offers. We identified potential gaps in the market and developed a range of benefit-led proposition territories. We thoroughly tested the options using traditional and ethnographic research and, working alongside the global team in Sweden, finalised the proposition as “Unleashing financial power …

Islington Youth Council

Social-and-Local-Islington-Youth-Case-Study

Working with Islington’s first ever Youth Council (IYC) was as much about creating a legacy as it was about helping the young people involved to make an impact. In a series of workshops, we developed the mission and vision, campaign identity and engagement strategy based on face to face, street campaigning and social media. We …

Lincoln Castle & Heritage Skills Centre

Social-and-Local-Lincoln-Castle-Case-Study

Our job was to develop a compelling brand strategy and design a strong brand identity for the Castle itself and for its sub-brand, the Heritage Skills Centre.

NHS portfolio

Social-and-Local-NHS-Portfolio-Case-Study

Tackling challenging projects for the NHS and its family of brands has been a constant over the years – and each challenge has been different and intriguing.  Developing the digital marketing strategy and creative platform to leverage University College Hospital London becoming a world Centre of Excellence to support families of children newly diagnosed with …

Public Health England Drinking in Pregnancy

Social-and-Local-Public-Health-England-Case-Study

With high rates of drinking in pregnancy amongst the lower demographics. Our role was to undertake HCP consultation, gather insight from audience research and deliver strategic recommendations about how to frame the alcohol message, channels and who should deliver it.

Shelter Commissioner Engagement

Social-and-Local-Shelter-Commisioner-Engagement-Case-Study

We consulted with teams within the regional hubs to get to the specific barriers that were in the way of achieving the objectives. This provided us with a rich understanding of the status quo against which to undertake qualitative research with the market: Local Authority and CCG Commissioners. The insight gathering enabled us both to …

TATA Consultancy Services

CSR campaign strategy, TATA Consulting

Working alongside both the CSR and Communications team at TCS and seeking a co-creationist approach. We took a long hard look at competitor propositions, young people’s barriers to careers in technology and the core TCS offer. We then translated this into a simple and engaging proposition and creative execution designed to move young people to …

UK Parliament

Social-and-Local-Palace-of-Westminster-Case-Study

We were asked to look at how to increase visitor numbers to the Palace of Westminster and how to engage the public with UK Parliament. The work included data analysis and segmentation, audience research and delivery of a new communications proposition and channel plan.

Voluntary Services Overseas

Social-and-Local-Voluntary-Services-Overseas-Case-Study

Our role was to create a unique and compelling core idea that could be activated across their own and their partners’ digital channels. This needed to inspire people to donate to the charity and strengthen the charity’s brand affinity amongst key target audiences.

Yorkshire Building Society Group

Social-and-Local-Yorkshire-Building-Services-Case-Study

We undertook a full international review of membership models and a large scale qualitative research programme with target audiences to inform a new membership marketing brand and partnership strategy.