Fantastic news that the FSA’s “#easytoASK” campaign has been awarded Campaign of the Month by the Government Communication Service (GCS).
Social & Local worked closely with the FSA in-house team and two leading charities
to co-create the strategy and insight required to engage a niche audience of young adults with food allergies living or socialising away from home. We went on to secure 28 industry and university partners to help build awareness.
Congratulations to the Food Standards Agency for winning Campaign of the Month
Delighted to announce that we are now working with the Internal Engagement team at British Red Cross to co-develop an internal engagement strategy to leverage the power of their significant programmes through their 4,000 staff and 20,000 volunteers. This client acquisition evidences further our capability and pulling power as a Social Business when it comes to helping UK Charities to deliver on their internal and external business goals.
Another nice to have for us in pursuit of our current listing on the Government Communications Framework – we’ve just been appointed to the Cabinet Office Research Marketplace as an approved supplier. Our offer in this discipline is smaller and sweeter than many, so let’s hope it tempts some buyers looking for specialised work amongst discreet groups, stakeholders or influencers.
We are over the moon to have been recognised for the quality of our work through our recent appointment to the Government Communications Services Framework. Our place in the Specialist Consultancy category plays to our strengths as communications strategists specialising in complex or difficult to reach audiences and stakeholder environments. We believe we are one of a couple of dozen agencies posted to this Framework following a gruelling tender process and are looking forward to some of the mighty challenges that will no doubt come across our bows.
Our new brand communications strategy and associated image and identity for TATA Consultancy Services got its first airing earlier this month at Digital Explorers (more at #digitalexplorers) a Nationwide series of events delivered by TCS and My Kinda Future.
If not you, who? Challenges young people who often don’t think they’re right for a tech career (girls don’t do tech, you’ve got to be a geek) to understand that tech is going to be right for them.
As James one of the event tutors so eloquently said ‘Funnily enough the kind of people that are really needed in the tech industry, are the people with the kind of skills you wouldn’t associate with tech. So, people who are good with other people, have good communication skills, can manage projects – are the skills that are being cried out for in the tech world’- and there’s always the fact that there are 1.1 million tech jobs that need filling by 2020 so it’s a pretty safe bet for a career choice
Using our skills and money to support new ideas to address (in our own small way) the world’s biggest problems is of course at the heart of why we exist and what excites our community and our clients. Our partnership with and sponsorship of Creative Conscience (which exists to drive creative talent from all around the world to apply their heads to create socially valuable ideas and campaigns) is now in its third year and yet again, our breath has been taken away by the winning entries from their 2018 Awards.
Steph’s personal favourite is a community art project where communities can share what they are thankful for and learn about benefits of practicing gratitude. https://www.creativeconscience.org.uk/winners/gabriela-matouskova/
Nats is excited to be working with the creator of a memory book for dementia sufferers and their families https://www.creativeconscience.org.uk/winners/adam-welton/
Why not visit these and then choose your favourite?
Everyone knows that we bang on about the impact our industry could potentially have on changing the world if only it put its mind to it! So, we are thrilled that on July 4th the IPA in association with the Young Creative Council kindly agreed to host an event for Creative Conscience Award winners in the hallowed halls of Grosvenor Square. The event brought together some young inspirational creatives already in adland to talk to winners about the opportunities and pathways into advertising and were able to hear about the passion and capability young talented people have for doing good and pursuing rewarding careers.
YCC’s Charlotte Kushi said: It was a great event to be part of, and all the work Creative Concience and the IPA are doing is great. I & the YCC are really passionate about inspiring the next generation so let us know if there’s anything else to get involved with.
Attendees were also impressed and informed:
“I didn’t realise the ad industry was ‘good’ and put on events like this just to help young people out.”
“There are so many more routes into a job than I thought, and it’s ok to be me.”
“I didn’t know much about advertising. It’s quite exciting.” (from a young children’s book illustrator)
“Advertising is so much more diverse than I thought.”
We recently had occasion to enter our business model for a BITC award – relating to ageing workforce and ageism. As you know this is one of the aspects that we try to address as a social business. Whilst we didn’t win (perhaps some way to go as yet), there is some lovely feedback which I am sharing in the spirit of our collaborations on all things Social.
“Social and Local is an impressive business with a great social mission. The assessors were impressed by the all-encompassing purpose that drives Social and Local to solve societal issues, particularly in areas that the sector is lacking. There is strong business case which is unique to the business. It is clear that Social and Local have very strong leadership from the top, which is necessary for responding to the ageing workforce and ageism. It was clear to the assessors that Social and Local lives and breathes their brand, and have strong engagement with key people both within their sector and beyond. There’s no denying that this business model is innovative and has had a positive impact on the advertising industry. The overall approach the business has taken in its sector is admirable and a beacon to the wider industry. Social and Local’s work is very inspiring, with clear evidence of both high-level impact on government policy and the wider sector, and lower level impact in terms of the individual support given to entrepreneurs.”
“Charities cannot ignore the impact the wider economy is likely to have. Continuing pressure on public finances is likely to be passed on to charities which rely on government contracts or grants. At the same time fundraising charities may struggle to raise money from people as cost-of-living increases put pressure on disposable income.”
Civil Society, 2 January
We set out to attract big names in the Charity Sector to whom our social status would appeal. Early success came in the form of Barnardo’s
and Action on Addiction
. Six years on these fantastic organisations are still with us joined by Shelter
and most recently, Royal Voluntary Service
, Marie Curie
and Breast Cancer UK (BCUK)
We have learned that our appeal goes beyond our shared values. Our flexible, IT enabled business model recognises the third sector is increasingly working with lean structures and competing financial pressures. Charities find in us an affordable, thinking partner, able to work right across the UK (and beyond), providing strategic yet practical solutions to their communications and service design challenges which help them drive income.
We are equally interested in delivering Social Value for our corporate clients as we are for delivering commercial success for our Charitable clients. So, our win to deliver a refreshed CSR Communications platform and strategy for IT Services giant TCS has given us yet another opportunity to look at things from the other perspective. Watch this space for the launch of a ground breaking strategy that will blow the socks off those stakeholders driving interest in Technology skills amongst our future generations.