Marketing that makes a difference at every level
We’re a curious bunch and love to ask questions…so we always start with knowledge …aka – insight.
We also know where to start – and for many of our clients, that’s the biggest challenge. We can do this because we’ve all been around marketing for oh-ever-so-long, meaning you only ever get what you see from day one – senior, experienced support.
We don’t make any suggestions until both you and we are confident that we have the best knowledge to deliver the change your business needs.
We’ve a reputation for bringing structure to challenging thinking – creating strategies with purpose and clarity.
And very importantly – we’re known for being very, very honest. We know we can be candid with you – because by the time we need to be so, we’ll have a built a solid relationship with you and your team.
Ask any of our clients – they’ll tell you that this is what we do best.
"We were very happy with the service provided by Social & Local. Their communication with us was excellent, and we really appreciated the way they thought creatively about the brief and delivered valuable findings that will enable us to really help our residents access our services."
Newcastle City Council
“SoLo have always been a great strategic support to Ikano but 2014 saw them take this to a whole new level. They actually became part of our team for 6 months – shaped the marketing and agency teams, delivered expertise where we most needed it and in true SoLo style, went above and beyond what we’d asked of them. We’re now in a much stronger position thanks to their valuable work.”
Dan Joy – Country Manager Ikano UK
The City of London Corporation is a special local authority that looks after The City of London (The Square Mile). One of their three main jobs is to support and promote The City as a world Financial Centre for overseas companies looking to locate themselves within the European market and position themselves best for bilateral trading.Read more
The exam questions from Visitor Services and the Public Information Department at The Palace of Westminster were: Who are the British Public today? What are their Political Engagement levels?Read more
Ikano Insight wanted to establish itself as a mainstream provider of shopper behaviour insight (Insight, Proposition, Creative)Read more
Integrated marketing campaign to help the College consolidate its position and move forward.Read more
Exploring the market for health & wellbeing services (Insight & strategy)Read more
Social ethnographic research into citizens’ online behaviour – ‘Digital by Default’ (Strategy)Read more
Using digital patient Information to increase referrals (Strategy & Engagement)Read more
Staying competitive, and true to its values (Engagement & Strategy)Read more
What it means to be a social business
The question of sustainable marketing to support ‘profit with purpose’ was the subject of an IPA talk Social & Local attended. Hearing from and about enlightened leaders like M&S, Tesla and GE, I was struck by the consensus that business as usual is incompatible with sustainability. To quote one panel member “we need every business to change everything” to be sustainable in the future – and sustainability is a prerequisite to long-term commercial success. But it’s not easy. This too was undisputed. The drive towards a truly sustainable model is a long, hard slog initiated by iconoclastic leaders and implemented throughout the business, from R&D to waste management, from customer engagement to employee welfare. This is perhaps why, in relative terms, so few companies have yet to truly embark on this journey.
The best way we know to embed sustainable marketing practices is to inspire our industry’s future professionals. That’s why in April, we made the long trip to Falmouth University to give a lecture on social purpose – with a view to equipping graduates with the knowledge and confidence to meet their clients’ ambitions and challenge those who aren’t thinking about their social impact.
Steph’s spent the last 24 hours with the 15 of the best and brightest future communications leaders in the NHS in her role as guest Lecturer on The Centre for Health Communications’ Professional Development Course. A refreshingly engaging and bright group – they have much to offer and contribute to addressing the challenges of Behavioural change for better health across their communities. Fingers crossed the opportunities will be afforded to them!
Dr Bill Nichols, Deputy Director of CHCR followed up to say “…you really energised them and I had superb feedback. At least eight unprompted… ‘what a great session’… three of which cited you as the ‘best guest speaker’ so far (that’s #1 out of 12!)”