Marketing that makes a difference at every level

 

Our job is to create commercial and social value for our clients.

It might be about developing a brand or service proposition, a campaign, or building relationships with communities or partners.

But it’s always about sustainable marketing.

We are the first UK brand communications agency to be founded as a Community Interest Company. As a social business, we invest 50% of our profits to encourage social entrepreneurship in the creative industries.

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Our work

Ikano Bank UK

The brief

In 2014 we were asked by Ikano Bank UK to develop a core customer value proposition. One of the IKEA family of companies, Ikano UK had traded successfully for 10 years as a b2b credit and loyalty provider; they now sought to extend their interests to online retail banking.

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Voluntary Services Overseas

Voluntary Services Overseas is is an international development charity who’s vision is a “world without poverty”. VSO was selected as the charity partner for the 2016 Shakespeare Lives campaign led by Number 10 under the umbrella of the GREAT campaign. The focus of the partnership was to support VSO’s work in supporting the education of those living in the poorest communities across the world.

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Trading with The City of London

The City of London Corporation is a special local authority that looks after The City of London (The Square Mile). One of their three main jobs is to support and promote The City as a world Financial Centre for overseas companies looking to locate themselves within the European market and position themselves best for bilateral trading.

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The Palace of Westminster

The exam questions from Visitor Services and the Public Information Department at The Palace of Westminster were: Who are the British Public today? What are their Political Engagement levels?

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Food Standards Agency – Food Safety Week 2015

The Food Standards Agency wanted to create and manage a diverse range of partnerships to maximise awareness of campylobacter via Food Safety Week 2015.

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Ikano Intelligent Shopping

Ikano Insight wanted to establish itself as a mainstream provider of shopper behaviour insight (Insight, Proposition, Creative)

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New College of the Humanities

Integrated marketing campaign to help the College consolidate its position and move forward.

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Cornwall

Brand evolution – developing a fresh, compelling business proposition to support Cornwall’s future growth (Insight, Proposition)

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Nottingham Citycare Partnership

Exploring the market for health & wellbeing services (Insight & strategy)

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St Mungo’s

Finding the true story behind the brand (Strategy)

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Islington Youth Council

Helping young people find their voice (Strategy, Creative, and Engagement)

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Newcastle City Council

Social ethnographic research into citizens’ online behaviour – ‘Digital by Default’ (Strategy)

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University College London Hospitals NHS Foundation Trust

Using digital patient Information to increase referrals (Strategy & Engagement)

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Action on Addiction

Compelling and striking brand personality (Strategy and creative)

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House of Lords

Developing a framework to evaluate marketing communications (Strategy)

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House of Commons

Communications strategy for free publications (Strategy)

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Capital One

Review, streamline and refresh of community CSR programme (Strategy & Engagement)

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Interflora

Promotional campaigns for all seasons and climates (Creative)

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What it means to be a social business

Life since ‘setting up shop’ with a bursary from Social & Local

Since last year my studio has moved from a caravan in rural Cornwall to the wonderful Co-exist, a bustling creative hub which forms the epicentre of Bristol’s Stokes Croft. Being part of a space in which everyone works collectively towards building a better environment for each other and the local community has been great, and integral in helping me become part of the unbelievable creative community in Bristol!

In the last year I’ve worked for clients such as Penguin, Microsoft and the Samaritans (a project I’m particularly proud of – see the illustration shown) and have come a long way in my career as an illustrator. Alongside more high profile work, and with the help of Social and Local I have been able to work on various projects closer to home including illustration work for the Cable, a Bristol Media co-op which publish a free monthly paper, created and owned by the people in the city. I have also become involved with Legs 4 Africa, a local charity which transport prosthetic legs to Amputees in West Africa and continued to work as an editor for blogging platform Tumblr, promoting the illustration work of local artists.

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Is India leading the world in Social Purpose?

Two years ago, the Indian Government passed legislation mandating Indian companies to set aside 2% of post-tax profits to deliver social advancement. The ruling applies to companies with profits of circa £50,000 or more. This is a significant shift given that a number of companies tell us that they are currently sharing 1% through CSR programmes.

The Indian Government has determined the key qualifying themes for funding as: Healthcare, Employment, Bio-Diversity and Gender Equality. There has been a three year lead in to allow companies to get their policies and approaches sorted. So companies will in theory be publishing their actions and focus within the next 12 months.

However, whilst window watching is useful, there’s no substitute for talking to those responsible about their progress and the challenges and how work in India is correlating with social purpose advancement in Europe. Thus in February this year, we travelled to India to meet with business leaders and learn more about how the new legislation is influencing their work and whether there were learnings for us, our clients and our own social focus.

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