Marketing that makes a difference at every level
Our job is to create commercial and social value for our clients.
It might be about developing a brand or service proposition, a campaign, or building relationships with communities or partners.
But it’s always about sustainable marketing.
We are the first UK brand communications agency to be founded as a Community Interest Company. As a social business, we invest 50% of our profits to encourage social entrepreneurship in the creative industries.
"We were very happy with the service provided by Social & Local. Their communication with us was excellent, and we really appreciated the way they thought creatively about the brief and delivered valuable findings that will enable us to really help our residents access our services."
Newcastle City Council
“SoLo have always been a great strategic support to Ikano but 2014 saw them take this to a whole new level. They actually became part of our team for 6 months – shaped the marketing and agency teams, delivered expertise where we most needed it and in true SoLo style, went above and beyond what we’d asked of them. We’re now in a much stronger position thanks to their valuable work.”
Dan Joy – Country Manager Ikano UK
In 2014 we were asked by Ikano Bank UK to develop a core customer value proposition. One of the IKEA family of companies, Ikano UK had traded successfully for 10 years as a b2b credit and loyalty provider; they now sought to extend their interests to online retail banking.
Voluntary Services Overseas is is an international development charity who’s vision is a “world without poverty”. VSO was selected as the charity partner for the 2016 Shakespeare Lives campaign led by Number 10 under the umbrella of the GREAT campaign. The focus of the partnership was to support VSO’s work in supporting the education of those living in the poorest communities across the world.
The City of London Corporation is a special local authority that looks after The City of London (The Square Mile). One of their three main jobs is to support and promote The City as a world Financial Centre for overseas companies looking to locate themselves within the European market and position themselves best for bilateral trading.Read more
The exam questions from Visitor Services and the Public Information Department at The Palace of Westminster were: Who are the British Public today? What are their Political Engagement levels?Read more
The Food Standards Agency wanted to create and manage a diverse range of partnerships to maximise awareness of campylobacter via Food Safety Week 2015.Read more
Integrated marketing campaign to help the College consolidate its position and move forward.Read more
Brand evolution – developing a fresh, compelling business proposition to support Cornwall’s future growth (Insight, Proposition)Read more
Helping young people find their voice (Strategy, Creative, and Engagement)Read more
Using digital patient Information to increase referrals (Strategy & Engagement)Read more
What it means to be a social business
The question of sustainable marketing to support ‘profit with purpose’ was the subject of an IPA talk Social & Local attended. Hearing from and about enlightened leaders like M&S, Tesla and GE, I was struck by the consensus that business as usual is incompatible with sustainability. To quote one panel member “we need every business to change everything” to be sustainable in the future – and sustainability is a prerequisite to long-term commercial success. But it’s not easy. This too was undisputed. The drive towards a truly sustainable model is a long, hard slog initiated by iconoclastic leaders and implemented throughout the business, from R&D to waste management, from customer engagement to employee welfare. This is perhaps why, in relative terms, so few companies have yet to truly embark on this journey.
The best way we know to embed sustainable marketing practices is to inspire our industry’s future professionals. That’s why in April, we made the long trip to Falmouth University to give a lecture on social purpose – with a view to equipping graduates with the knowledge and confidence to meet their clients’ ambitions and challenge those who aren’t thinking about their social impact.
Steph’s spent the last 24 hours with the 15 of the best and brightest future communications leaders in the NHS in her role as guest Lecturer on The Centre for Health Communications’ Professional Development Course. A refreshingly engaging and bright group – they have much to offer and contribute to addressing the challenges of Behavioural change for better health across their communities. Fingers crossed the opportunities will be afforded to them!
Dr Bill Nichols, Deputy Director of CHCR followed up to say “…you really energised them and I had superb feedback. At least eight unprompted… ‘what a great session’… three of which cited you as the ‘best guest speaker’ so far (that’s #1 out of 12!)”