Marketing that makes a difference at every level

 

We’re a curious bunch and love to ask questions…so we always start with knowledge …aka – insight.

We also know where to start – and for many of our clients, that’s the biggest challenge. We can do this because we’ve all been around marketing for oh-ever-so-long, meaning you only ever get what you see from day one – senior, experienced support.

We don’t make any suggestions until both you and we are confident that we have the best knowledge to deliver the change your business needs.

We’ve a reputation for bringing structure to challenging thinking – creating strategies with purpose and clarity.

And very importantly – we’re known for being very, very honest. We know we can be candid with you – because by the time we need to be so, we’ll have a built a solid relationship with you and your team.

Ask any of our clients – they’ll tell you that this is what we do best.

Click here for testimonials from our clients

Click here for our Case Studies

Our work

Trading with The City of London

The City of London Corporation is a special local authority that looks after The City of London (The Square Mile). One of their three main jobs is to support and promote The City as a world Financial Centre for overseas companies looking to locate themselves within the European market and position themselves best for bilateral trading.

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The Palace of Westminster

The exam questions from Visitor Services and the Public Information Department at The Palace of Westminster were: Who are the British Public today? What are their Political Engagement levels?

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Food Standards Agency – Food Safety Week 2015

The Food Standards Agency wanted to create and manage a diverse range of partnerships to maximise awareness of campylobacter via Food Safety Week 2015.

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Intelligent Shopping

Ikano Insight wanted to establish itself as a mainstream provider of shopper behaviour insight (Insight, Proposition, Creative)

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New College of the Humanities

Integrated marketing campaign to help the College consolidate its position and move forward.

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Cornwall

Brand evolution – developing a fresh, compelling business proposition to support Cornwall’s future growth (Insight, Proposition)

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Nottingham Citycare Partnership

Exploring the market for health & wellbeing services (Insight & strategy)

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St Mungo’s

Finding the true story behind the brand (Strategy)

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Islington Youth Council

Helping young people find their voice (Strategy, Creative, and Engagement)

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Newcastle City Council

Social ethnographic research into citizens’ online behaviour – ‘Digital by Default’ (Strategy)

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University College London Hospitals NHS Foundation Trust

Using digital patient Information to increase referrals (Strategy & Engagement)

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Action on Addiction

Compelling and striking brand personality (Strategy and creative)

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House of Lords

Developing a framework to evaluate marketing communications (Strategy)

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House of Commons

Communications strategy for free publications (Strategy)

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Capital One

Review, streamline and refresh of community CSR programme (Strategy & Engagement)

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Interflora

Promotional campaigns for all seasons and climates (Creative)

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Barnardo’s Children’s Services

Staying competitive, and true to its values (Engagement & Strategy)

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Lincoln Castle & Heritage Skills Centre

Embracing the most powerful stories of English history (Brand & Creative)

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What it means to be a social business

It’s marketing Jim, but not as we know it

The question of sustainable marketing to support ‘profit with purpose’ was the subject of an IPA talk Social & Local attended. Hearing from and about enlightened leaders like M&S, Tesla and GE, I was struck by the consensus that business as usual is incompatible with sustainability. To quote one panel member “we need every business to change everything” to be sustainable in the future – and sustainability is a prerequisite to long-term commercial success. But it’s not easy. This too was undisputed. The drive towards a truly sustainable model is a long, hard slog initiated by iconoclastic leaders and implemented throughout the business, from R&D to waste management, from customer engagement to employee welfare. This is perhaps why, in relative terms, so few companies have yet to truly embark on this journey.

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Inspiring the industry’s future professionals – Falmouth

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The best way we know to embed sustainable marketing practices is to inspire our industry’s future professionals. That’s why in April, we made the long trip to Falmouth University to give a lecture on social purpose – with a view to equipping graduates with the knowledge and confidence to meet their clients’ ambitions and challenge those who aren’t thinking about their social impact.   

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